James Evans Associates (JEA)

Rebranding a Canadian Tech Company

It’s no secret that this Canadian technology company has seen its share of growth and success over it’s 40+ years in operation. However one thing that hadn’t evolved...it’s brand. 

My business partner Reuben (Lilikoi Club) and I were tasked to refresh JEA’s brand identity. The aim was to accurately reflect their innovative and forward-thinking nature, while still portraying their credibility and longstanding expertise within the pension technology industry. 

We started with an extensive competitor analysis and branding workshop with the management team to help us understand their business and industry inside and out. From there, we redesigned their total look and feel - from logos to fonts to colours and images, in order to give this classic firm a fresh face for the future.

Today, we continue to support them with the design of RFI submissions, marketing collateral and investment materials.