Crossways Community Creche

Logo design, brand identity, and marketing materials for a Wellington childcare centre

Logo design, brand identity, and marketing materials for a Wellington childcare centre

Crossways has been a beloved childcare centre in Wellington since 1979. However, their existing brand had become outdated and lacked the versatility needed for modern applications.

For their rebrand, I aimed to create a logo that was both professional and playful - capturing the essence of education, inclusivity, and care while reflecting the creche's longstanding connection to the local community.

The solution centres on a hand-drawn sketch of the iconic Crossways building itself. Paired with bold, colourful lettering, the design balances warmth and energy with the professionalism expected of an educational institution. The result is a crisp, adaptable identity that honors the creche's heritage while positioning it confidently for the future.

Following the creation of their brand, I then designed their website, marketing materials and strategic plan.