I spent a decade working in financial services marketing across Canada and London, creating client-facing materials for Canaccord Genuity, Santander, and SEI Asset Management. This work required translating complex investment data and regulatory requirements into clear, professional communications that built trust with high-net-worth clients and institutional investors.

Today, many of my illustrations include animals and characters, however, my background in finance brings a commercial perspective to my creative work. I approach design strategically - balancing business objectives with aesthetic vision.