Surf Sup is a personal branding concept for a café and paddleboard shop. Drawing inspiration from retro surf culture, I developed a visual identity that feels both nostalgic and high-energy.

The project allowed me to dive deep into custom illustration, creating a library of hand-drawn icons - including waves, palm trees, and coffee cups - that form the brand’s signature pattern. By pairing these playful elements with a bold, vivid colour palette, I aimed to capture the vibrant "boards and brews" lifestyle.